企业理念：
   「企业核心价值观」：　创造百年品牌
   「企 业 责 任」： 　  中国的、世界的
   「企业身份定位」： 　 高品质箱包产品制造商 高品位生活格调供应商
   「企业经营理念」： 　 以人为本 诚实守信 创造优雅 追求完美
   「企业经营使命」： 　 与客户共享；与员工共荣；与时代共进；与全球共舞。
   「企业经营战略」： 　 专业化 品牌化 国际化
   「企业管理理念」： 　 尊重人 关心人 培育人 成就人
   「企业传播语」： 　   有思想成就未来！

企业人文建设：

良好的人文环境：

● “以人为本”是公司管理的主轴，实行“人性化”管理是丹仪国际控股的特色。
● 工作场所、住宿环境全国一流，娱乐设施比较齐全。员工宿舍全部安装空调、电视。宽带。
● 同事之间团结友爱，以兄弟姐妹相称，以亲朋好友相待，工作中主动沟通，生活中相互帮助。
● 员工生病了，公司主动为其联系医院，尽可能找最好的医生，领导和同事还要到医院热情探望。
● 发生天灾人祸或遇到生活困难，公司总是积极救助，千方百计帮助解决。
● 职工子女考上大学后，公司给予一定的物质奖励和资金援助。
● 职工过生日，公司赠送精美的蛋糕和温馨的祝福。
● 职工福利长流水，不间断，并随着企业的发展逐步增加。
● 每年组织全体职工旅游。
● 全体员工免费工作餐。
● 职工退休了，公司定期组织聚会、旅游，给予多方照顾。

    员工是企业的生存之本。善待员工是丹仪箱包的传统亮点，也是丹仪箱包企业文化的重要组成部分，更是丹仪箱包22年来立足市场潮头不断发展壮大的竞争优势。丹仪箱包热诚欢迎广大年轻人加入丹仪员工的行列，实现自己的价值，推动丹仪的发展！
丹仪的自我认知

1、我们的目标：
    我们要用高品质的产品，把以时尚为导向的和重视品味的丹仪箱包推广到全世界各个层次的消费者面前。我们用平常的心作事业，因为世界上的事情和人都差不多，我们选择正确的切入点，做正确的事情，做正确的事情，强企是小，惠泽大家、点亮生活是大，籍此践行“包容天下”的诺言，实现“建百年企业，创世界名牌”的梦想。

2、我们的途径：
产品在服务就在，我们的产品在哪里我们的服务就在哪里，我们力求与客户一起取得和分享成功。为此，我们奉行可持续的发展战略，以顾客为导向、高度创新的能力、富于变化和丰富多彩的款式设计及我们在全球各地的存在，这四个坚强的基础是保证我们发展战略实施的基础。 我们用独一无二、卓尔不群的经营方案面对挑战。

3、我们的产品：
    创意的灵感源自文化的积淀和对现代时尚元素的敏锐把握。我们把意大利超凡的设计理念和创意及天然的优质面料高标准的复制，始终走在流行趋势的前沿，不断满足消费者诉求，用最佳的生产质量，锻造出精致、时尚的系列精品，让您在奢华与简洁、休闲与正统之间自由把握。
作为一家不断创新的公司，丹仪箱包向来重视研发和变革。 我们自己和外来的设计师，每天都将自己的创意投入新颖的设计中，他们的创意亦通过我们国际化的销售网络传到全球客户手中。

4、我们的客户：
客户的成功就是我们的成功，他们的严格是我们日常工作的标准，通过我们提供的符合市场要求的产品，客户能得到额外的附加值，从而增强他们的市场竞争力，通过我们在世界各地的办事处或经销商，我们与世界各地的客户拉近了距离，并用量体定做、因地制宜的解决方案协助他们开发市场。

5、我们的员工：
    员工的工作热情打造了公司文化，人也永远是最重要的资源。面向未来的丹仪箱包极为重视员工的培训和学习，每一位员工都参与公司的进步与发展，我们特别重视和支持个人的创意并促成个人创意在团队中化为行动。

丹仪的企业精神：

    创新争得领先，变革赢得未来。否定、超越自我，持续改进，追求卓越，丹仪箱包在发展的历程中视创新为生命，无论在生产、销售还是营销、管理上都有过重大举动，始终走在同行业的前列。

　　 丹仪人秉着以"创新发展、追求卓越”的理念，以执着、专业和善美的创新精神，不断进行品质革新，不懈追求设计完美，创造更赋予时尚、典雅、品位、精致的箱包，为消费者缔造最具完美的时尚享受。丹仪人永不停歇的脚步，必将成为丹仪人为之奋斗的神圣使命和时代责任。

　　 梦想成就未来！

　　 DANYI INTRODUCTION
　　
　　 Hangzhou Danyi Bag Co.,Ltd Who is established in 1989 and located in Xiaoshan district, Hangzhou City, Zhejiang Province. It Covers an area of 12,000 square meters and building area of 18,000 square meters. Like Garden industrial park, 28 kilometers from Hangzhou, 180 kilometers from Shanghai and 10 kilometers from Hangzhou Xiaoshan International Airport. Only have Three kilometers away from the Expressway of Shanghai-Hangzhou-Ningbo. The transportation is very convenience.
　　 Mr. Shen Zhijun as the initiator of Hangzhou danyi Bag Co.,Ltd. in 1989. Started with 2 Sewing Machine and now have been developed to a professional manufacture who centralized Research, design , produce, sales and serve. DANYI existing asset exceeds 0.5 million yuan, more than 280 staffs and 50 professional QC. Tha company consist of two centers: New products research DEP. and products inspecting DEP.
　　 We have made a huge investment with the purpose of introducing world first-classic advance equipment and CAD computer aided design system.. Leads a professional team, Danyi Bag always try to meet the diverse market demands。
We have the lastest domestic detection center and we inspect the bags in full way, in other words every step-making is under inspection, that's why we can guarantee our product's superior quality.
　　 Danyi has gathered international sewing equipment and every bag will be made by hundreds manufacturing steps, which is under the control of ISO management. Our Danyi series bags adopts good importing fabrics, branded hardware fitting and plastic buckle to produce them. All of the final goods always get through many inspecting steps from the raw material to manufacturing steps, meanwhile they all needs to pass six special tests ( including tumbling, roller, handle, dropping, zipper and cylinder ) successfully then pour into the market.
　　 Danyi has been focusing on new product's designing, exploiting and innovation. We want to produce good products with high quality, more functions, safe and reliable, and fit human engineering. With thousands try and innovation, Danyi has been the leader in bags' industry. Presently, Danyi has explored its products in three fields, they are travel industry, office document and casual industry. The leader offer those travellers a whole site of travelling plans no matter they go to long distances or the short ones. Over twenty years' development, Danyi, as the leader and pioneer of the bags industry, they have been developing comfortable and reliable products with high quality and innovated character. Danyi has won a lot of appeal and agreement with their superior quality, designs of advance with times and a whole site of considerable and reliable after sale service. In the future, Danyi will maintain its tangible and flexible advantage of their brand. They will produce fashionable and modern luggage instead of the steady and conservative ones. Moreover, they will adopt different innovated elements and technology into designing to make normal luggage become the products with high-tech. This will help the company to make the brand from normal luggage making company to be an ideal travelling plan.
　　 We have three self brands, danyi, baobaodou and SPACEMASTER and we also have Hangzhou Danyi Bags' factory and Hangzhou Hanyi import and export Co., Ltd. Strategic investment holding includes, outdoor furniture, travelling essentials, rain capes, shoes and many other cooperative factories. We produce six big series products with a thousand classifications. Our products that enjoyed a good popularity all over the world and they has been exported in many countries, such as Japan, Korea, America, Europe union and some other countries. With advanced managerial expertise and superior quality, the company has passed ISO09001:2008, ISO14001:1999, OHSAS18001 and some other international certificates successively. In 2003, it won Chinese cooperative enterprise certificate of United states- Chinese international cooperative exchange promotion association. We also won BEST CHINESE SUPPLIER of international importing and exporting chamber council. Besides, we are the membership of Chinese light industry graft council. During the developing period, Danyi has been the leader brand in Chinese bags' industry.
　　 Danyi established DANYI brand elaborately and make it as Centenary brand value, which asserts fashion, casual, refine and classical. Holding the spirit of industry country and obligated to bloom nation and with the running principle of people first to serve consumers first-grade goods and excellent service regarding customer's interest as the basic starting point. When we hold our splendid traditions, we challenge ourselves instantly, keep revolution bravely and make our peace advanced with times to develop among fiercely competition and keep vitality enduringly. Danyi will keep pursuing outstanding, guiding the whole industry and become an international brand.
　　 Danyi products contain as follows.
　　 1. Travelling bag, shoulders backpack, climbing backpack, computer bag, gun package, sports bag, waist pack, trolley bag and luggage upright.
　　 2. Picnic bags: wine bag, picnic backpack and ice back.
　　 3. Fishing bag: fishing rod bag, fishing backpack, fishing vest, fishing bed, fishing chair, landing net and fishing protection bag.
　　 4. Outdoor furniture: tent, umbrella, folding stool, folding chair, folding table and folding bed.
Brands management
Danyi brand registered in December, 2002
Baobaodou brand registered in April, 2008
DANYI brand registered in June, 2008
SPACEMASTER brand registered in January, 2008
SPACEMASTER brand registered in March, 2009 in Madrid

Enterprise philosophy
Core value of the company: create the centenary brand
Company's obligation: about China and the whole world
Company's located position: manufacturer and supplier of who can supply bags with high-quality and senior grade
Company's running mission: share with customers, bloom with employees, keep peace with times and dance with world's prosperity
Company's running strategy: professional, branding and international
Company's managerial philosophy: respect, care about, cultivate and accomplish people
Company's propagandizing words: good theory, good future

Company's humanities construction:
* The employees' payment is better than those counterpart, besides, they can enjoy paid annual leave, annual service award. Moreover, all the employees insured with kinds of insurances.
* The company judge employees fair and justice, all the middle level managers need to elected publicly and they will get a chance to show themselves if they are capable and talented.
Favorable humanities construction
* People first is the core value of the company's managerial expertise, which is our characteristic
* Workshop and dormitories are facilitated in high level of the country, entertainment is well covered. Employees' dorm facilitated air-condition, TV and the Internet
* Colleagues get on very well with each other and they treat their colleagues like siblings. They talk with each other in work and help each other in normal life
* If someone be sick, the company will help find proper hospital and get the best doctor, our leaders and colleagues will visit him too
* The company always try to give a helping hand when some disaster happens, they will spare no efforts to help solve the problems
* The company will give some material award and funding support when the children of employees passed the entrance into college
* When colleagues on birthday, the company will send warm wish and attractive cakes
* The employees' welfare grows as the company's profits improved
* The company organize annual travel for employees
* The company serve business lunch free of charge
* The company will arrange party and travel when employees retired, they give some concern in many parts
Employees are the foundation of a company. As a result, taking care of every employee is Danyi's tradition and it's an important part of its enterprise culture, what's more, it's our competitive advantage that we can compete in the market for 22 years. Danyi hold warm welcome to young people joining in our team and realize their value and help Danyi develop better

Danyi's self perception
1. Our targets
　　 We need to produce high level bags to promote our brand and make all walks of life around the world enjoy our goods. We need to keep a peaceful heart in working, because people and things alike in the world so we need to find the entry point and make right things. It's more important to serve people than build a strong company. We will keep words of serving the whole world to realize our dream of creating centenary brand and international standards
2. Our methods
　　 Where is our products, there is our service. We always try to get and share achievements with our customers. As a result, we need to keep the sustainable strategy, focus on consumers orientation, improve innovation level and create different kinds of fabulous designings. These four ways are the basement of our developing strategy. We will adopt unique and outstanding plans meet the future challenge.
3. Our products
　　 Innovation results from cultural accumulation and modern fashion elements. We applied special designing theory from Italy and natural fabrics with high quality. We always walk ahead of fashion and satisfy customers constantly. We will make you walk around the luxury and plain, casual and suit with elaborate bags with the best quality and fashion designing.
　　 As a innovated company, Danyi always keep an eye on reforming and researching. We own designers from home and abroad. We can adopt the designing in every day to make their idea arrived in customers through our international sale net.
4. Our customers
　　 Customers satisfaction is our success, their requirements is our working standard. Through our products which fit the market, customers will get extra value and strengthen their competitive ability. We can get closer with customers through our branches and agents. Also, we can serve them according to their own situation, help them solve problems and expand market.
5. Our employees
　　 Our workers compassion create the company's culture and human being is the most important source for an enterprise. Facing the future, Danyi pay attention to every worker's training and study to make that they keep in peace with the company, especially we like and support personal originality to help them make it become real.
Danyi's running spirit
　　 Innovation walks ahead and revolution wins the future. Keeping challenge and beyond ourselves, pursuing outstanding, we, Danyi regards innovation as the company's life. No matter in manufacturing, selling, marketing or management, we always keep in ahead of counterparts.
　　 Holding the theory of innovated developing and pursuing outstanding, Danyi trys hard to serve consumers fashion, refine and elaborate bags with the spirit of professional and beautiful innovation, we want to create the perfect fashion enjoying for them. Danyi will never stop moving forward and this will become our holy obligations and times responsibility which we will work for constantly.

Good dream, great future!

「杭州丹仪鞄株式会社」は、 1989 年に創立された、各種カバンの設計、開発、製造、貿易を一貫して行う専門会社です。「 DANYI 丹 仪 」と [BAOBAODOU 宝宝豆」の自社ブランドで世界中に販売しています。当社は「 人間本位 、 信用経営 、卓越 追求」の経営理念を基本とし、世界的ブランド品の創造に向け邁進しております。

当社は創立してから 20 年来、最初はミシン 2 台で学生向けカバンや旅行カバンを生産する小さな工房からスタートしてから現在の多元化企業にまで 至っております。今まで、「 丹 仪 鞄」、「 新丹 仪 紡績」、「 丹 仪 服装 」の 3 つの工場及び、 1 つの漢 仪 輸出会社を所有しています。また、屋外用家具、用品、靴、旅行用品等の工場に投資して所有しております。

丹 仪 DANYI 社は、“天堂の都”として有名な 杭州 にあり、輸出入権利を有した自営の会社です。 浙江省杭州市 萧山区瓜 沥镇群联工業園区に位置して、土地占有面積は 1.6 万㎡です。 1.2 万平方メートルの現代的で標準的な作業場及び新製品開発センターがあります。また、生産拠点は、杭州市から 28 ㎞、上海市から 180 ㎞、 杭州萧山国際空港から 8 ㎞離れた、高速道路瓜沥出口の南へ３㎞の便利な交通条件にあります。

当社の工場には、国際新鋭のコンピューターミシン、リベッティング?マシン 、 カッティング?マシン 、 ディスチャ－ジング?マシン 、スラストベルト ?マシン等のケースやカバンの生産ライン設備を 208 台余りと、 350 名の従業員がおります。主な商品は、旅行バック、リュックサック 、 通学バック 、 ショッピングバック 、 キャリーケース、 EVA ケース 、 工具袋 / バック / ケース 、 パソコン用バッグ / 袋、寝具包装袋 、 PVC 手提げバック 、帆布 袋 、 環境対応の不織布バック 、 保温袋 、 作業バック 、 海用バック 、 釣り用バック、釣り用自転車袋、化粧用袋 、 スポーツバック、レジャーバックなどで、年間の生産量は 120 万個以上です。一貫した 工場内生産により、徹底した品質管理と効率を追求し、お客様の多様なご要望にお応えし ております 。

私共 は、お客様とのご縁を大切にし、信頼して頂ける会社を目指し てまいります。 「お客様中心、品質重視」という会社の趣旨をすべての生産経営活動に貫いてまいりますので、お客様のご支援ご鞭撻を賜りますよう宜しくお願い申し上げます。